Insert any relevant background information of company. Describe what your company does. How long have you been in business, how many employees, geographic spread, etc.
Insert any relevant product/service information here – why it’s different from anything else on the market. What is unique or exclusive about your products? Why do people choose your products above your competitors’?
These should be specific and written in goal format. For example, “To develop a site that provides up to date information on what’s going on with the library’s building project.” It's your first version of website or redesign created earlier version? What are the practical results you want to achieve with the new site?
Who is the project aimed at? what is your target audience/demographic?
The date that you are going to launch a new website? What external factors may change the schedule?
Do we need to adhere to the corporate identity / brandbook? Using elements of corporate identity such as logo, fonts, slogans, characters, illustration, other?